Excerpt from Article Source on "quuu.co":
"It is no secret – the demand for relevant and exciting content is always growing. As such, brands must increase the amount of engaging content to retain the attention of their audience in 2020. This raises the critical question – should brands only share the content they create?
The answer is no. Sharing only the content brands create in-house has limited scope. A wiser idea would be to curate content from multiple reliable sources, create a pool of valuable and unique content, and keep sharing it with the target audience.
Content curation is a powerful tool for growing your customer base while saving time and money on quality content creation. Getting more done with less is what every business strives to achieve irrespective of its size. This is what content curation does for an organisation."